Brand Guidelines
The visual identity and design system that powers IdeA Design.
Our Brand
IdeA Design represents the fusion of innovative architectural thinking and personalized client service. Our brand identity reflects our commitment to creating exceptional living spaces in Costa Rica.
The design language emphasizes warmth, professionalism, and the tropical elegance of Costa Rican architecture while maintaining modern sophistication.
Warm
Inviting & Approachable
Premium
Quality & Excellence
Background Pattern
Our tropical palm tree pattern is used across page headers and section backgrounds, adding a distinctive Costa Rican character to the brand. You're seeing it right now — the subtle tiling grid behind this entire page.
Download PatternLogo
Our logo features the distinctive “IdeA” wordmark with the tagline “My Home in Costa Rica”. The stylized “A” represents architectural structure and aspiration.
Compact Wordmark
The compact “IdeA” wordmark without tagline, used in the footer and compact layouts.
✓ Do's
- •Maintain clear space around the logo
- •Use the appropriate version for the background
- •Keep the logo proportions intact
- •Ensure the logo is always legible
✗ Don'ts
- •Don't stretch or distort the logo
- •Don't change the logo colors arbitrarily
- •Don't add effects like shadows or gradients
- •Don't place on busy or low-contrast backgrounds
Color Palette
Our color palette is warm and inviting, reflecting the tropical elegance of Costa Rica while maintaining professional sophistication.
Primary Brand Colors
Primary Orange
#F49739
CTAs, links, accents, highlights
Primary Hover
#E58510
Hover states, active elements
Light Mode
Background
#FFFFFF
Page backgrounds
Foreground
#0A0A0A
Primary text, headings
Card
#FFFFFF
Card backgrounds
Secondary
#F9F9F9
Secondary backgrounds
Muted
#F5F5F5
Muted backgrounds
Border
#E5E5E5
Borders, dividers
Gray
#666766
Secondary text, captions
Dark Mode
Background
#1A1814
Page backgrounds
Foreground
#F5F3EF
Primary text, headings
Card
#252219
Card backgrounds
Secondary
#2A2620
Secondary backgrounds
Muted
#322E27
Muted backgrounds
Border
#3D3830
Borders, dividers
Accent
#3D3830
Accent backgrounds
Typography
Poppins is our primary typeface, chosen for its modern geometric forms and excellent readability across all sizes and contexts.
Poppins
Primary Font Family
Geometric sans-serif for all UI text
abcdefghijklmnopqrstuvwxyz
0123456789
Type Scale
UI Components
Buttons
Light Mode
Dark Mode
Cards
Standard Card
Basic card with subtle border and rounded corners.
Accent Card
Card with left accent border for emphasis.
Primary Card
Card with primary background color.
Border Radius
sm
4px
md
6px
lg
8px
xl
12px
2xl
16px
full
9999px
Design Principles
Architectural
Clean lines and structured layouts that reflect our commitment to architectural excellence.
Premium
Sophisticated aesthetics that communicate quality and exclusivity in every detail.
Purposeful
Every design element serves a function, creating intuitive and meaningful experiences.
Adaptive
Seamless transitions between light and dark modes for comfortable viewing in any environment.
Accessible
Inclusive design that ensures our brand is accessible to everyone, regardless of ability.
Trustworthy
Consistent, professional presentation that builds confidence and trust with our clients.
Questions about our brand?
If you need brand assets or have questions about using our brand, please get in touch.
Contact Us