Brand guidelines
The IdeA identity
A leaf integrated into the A connects architecture, construction, property and environmental care under a single identity.
Logo
Use the black version on light backgrounds and the white version on dark ones. The leaf keeps its green in both. Always use the original files — never redraw or recolor it.
The mark
The A with the leaf, for small spaces: browser tab, app icon and social profile pictures.
Color palette
The leaf green is taken from the logo. Two scenes organize the site: warm white for exploring and charcoal for “How we work”.
- Leaf#6E8D2FOfficial leaf green — rings, lines and accents
- Leaf deep#55701FGreen text and buttons on light backgrounds
- Leaf light#93B24AGreen text and accents on charcoal
- Charcoal#262A2D“How we work” scene, cards and primary buttons
- Charcoal deep#1D2023Footer and menu
- Ink#111214Headlines and body text
- Slate#3D4452Subtitles and secondary text
- Canvas#FDFCFAWarm white page background
- Hairline#E5E3E2Dividers and borders
Typography
Display · Newsreader
What do you need?
Headlines, questions and short statements.
Text & labels · Montserrat
Explore our services
Body text, navigation and labels. Labels are set in capitals with wide spacing.
Icons
Minimal line icons drawn for IdeA, always inside a circle, as in the orbit navigation.
Brand personality
Minimalist,
but not empty.
Elegant,
but not pretentious.
Professional,
but not cold.
Technological,
but human.
Tropical,
but not touristy.
Architectural,
but accessible.